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  • News
  • 06/06/2025
  • Vichem

Selecting the ideal pigment for business

Selecting the appropriate pigment is crucial for ensuring product quality and economic efficiency in industries such as coatings, plastics, and inks. In this article, Vichem provides a detailed guide on choosing the right pigment, from assessing business needs to verifying certifications, to optimize production processes and elevate brand reputation.

KEY FACTORS TO CONSIDER WHEN CHOOSING PIGMENTS 

Chemical Composition

To minimize environmental impact, opt for pigments made from eco-friendly raw materials. Manufacturers should prioritize biodegradable organic pigments or those derived from renewable sources. Inorganic pigments, such as TiO2, offer high durability and weather resistance, extending product lifespan, particularly in construction and coatings.

Pigments must align with the specific industry’s requirements. For coatings, prioritize excellent hiding power, UV resistance, and weather durability. In plastics and textiles, pigments need high colorfastness and material compatibility. For ceramics, pigments must withstand high temperatures without reacting with glazes, ensuring production efficiency.

Quality and Performance

Pigments should deliver vibrant, long-lasting colors under exposure to light, heat, and weather. Good dispersibility is critical for uniform color application. When using metallic or pearlescent pigments, careful mixing is essential to avoid structural damage. Stability ensures sustained color and performance in harsh conditions. Using suitable dispersants enhances dispersibility and prevents color separation.

Compliance and Certifications

Pigments must meet safety and regulatory standards to ensure quality, protect health, and minimize environmental impact. Safety certifications confirm the absence of toxic heavy metals. Independent testing from reputable organizations ensures compliance with international standards, enhancing product reliability.

In Vietnam, pigments must adhere to National Technical Regulations (QCVN). Suppliers must ensure safety in production and use. For paints, plastics, and textiles intended for export, pigments must comply with TCVN standards. Compliance ensures market demands are met and legal risks are avoided.

Figure 1: Key factors to consider when selecting pigments
Figure 1: Key factors to consider when selecting pigments

PROCESS FOR SELECTING THE RIGHT PIGMENT

Assess Business Needs

Identify specific industry requirements to select suitable pigments. Consider factors like color, durability, dispersibility, and stability under light, heat, or weather conditions. Ensure pigments meet the safety and environmental standards of the target market.

Research Suppliers

Seek reputable pigment suppliers with experience in your industry. Verify raw material origins, production processes, and quality commitments. Prioritize suppliers offering non-toxic, sustainable pigments, such as bio-based pigments or iron oxides from renewable sources. Review customer feedback and assess supply capacity to ensure long-term reliability.

Figure 2: Pigment products supplied by Zealan in the Vietnam market
Figure 2: Pigment products supplied by Zealan in the Vietnam market

Test Samples

Request pigment samples for real-world testing before bulk orders. Evaluate dispersibility, hiding power, and colorfastness under actual production conditions. Conduct tests in simulated environments to verify performance and stability, ensuring the pigment suits the specific application.

Review Certifications and Reports

Verify supplier-provided safety certifications and independent test reports. Ensure pigments comply with local and international regulations and are free of heavy metals. Confirm environmental standard compliance for the target market. Request quality test reports to ensure reliability and mitigate legal risks.

Negotiate and Build Long-Term Partnerships

Once a suitable pigment is identified, negotiate pricing, delivery terms, and technical support with the supplier. Contracts should clearly outline quality, quantity, and delivery timelines. Foster long-term partnerships to ensure a stable, consistent pigment supply. Negotiate for timely support to address product adjustments or issues.

Figure 3: Collaboration with a trusted supplier
Figure 3: Collaboration with a trusted supplier

BENEFITS OF CHOOSING THE RIGHT PIGMENT

Selecting non-toxic pigments protects user and worker health while ensuring environmental compliance, reducing ecological impact and legal risks. Suitable pigments deliver vibrant colors, high durability, and excellent dispersibility, enhancing product aesthetics and performance.

Choosing the right pigment reduces production costs through efficient dispersibility, lower consumption, and fewer defects. Eco-friendly pigments align with sustainable trends, reducing environmental impact while boosting brand reputation and attracting customers.

Figure 4: Benefits of selecting the right pigment
Figure 4: Benefits of selecting the right pigment

VICHEM – AUTHORIZED DISTRIBUTOR OF ZEALAN PIGMENTS IN VIETNAM

Vichem is the authorized distributor of Zealan pigments in Vietnam. We provide high-quality products and international-standard after-sales services, including:

  • Technical Consulting: Assisting clients in selecting pigments suited to printing technology and intended use.
  • Color Matching Testing: Our expert team conducts color matching tests to ensure printing results meet design standards.
  • Application Support: Supporting clients in integrating pigments into production lines for optimal performance.

For more information, please contact us via:

📞 Hotline: 0817 901 790

📧 Email: contact@vichem.vn

🔎 LinkedIn: Vichem JSC

🌐 Website: www.vichem.vn

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